eCommerce sales rates rose by 1,000%
Website traffic increased by 300%
Online conversions scaled to 200%
The client
A leading online trade tools retailer.
The challenge
The client encountered staff resourcing challenges when their business started to experience unplanned exponential growth. Their current workforce across marketing, customer support, logistics and analytics needed additional support to meet the increased work volumes. However, hiring locally was proving to be too costly. They wanted to consider hiring support roles offshore in the Philippines that would focus on:
Improving website user experience
Website traffic increased by 300%
The solution
MicroSourcing, a Probe Group company, was approached as an offshore partner in the Philippines. The client started by hiring a small offshore graphic design team to support their marketing efforts. The success of this pilot team led to a ramp-up in additional offshore support to match the client’s growth.
The client has since scaled to several full-time teams in the Philippines supporting digital marketing, customer service, logistics, content management, data analysis and graphic design.
The result
In just two years after their pilot offshore team was deployed with MicroSourcing, the client saw a:
1,000% increase in online sales
300% increase in website traffic
