Customer Success Stories | Probe Group

Telecom giant boosts outbound sales by 190% with operational excellence framework

Written by Probe | Mar 21, 2025 6:30:00 AM

The client

A global leader in telecommunications, offering mobile and fixed broadband services.



The challenge

The client had set ambitious growth targets for their mobile and broadband product sales. To achieve these goals, they needed to significantly boost the performance of their existing 20 staff; an outsourced outbound sales contact centre team managed by Probe CX. This required a comprehensive approach to enhance operational efficiency and maximise each team member's potential.

The solution

Probe CX implemented an operational excellence model designed to optimise workforce performance and output. This framework was tailored specifically for the client's existing outbound sales team, addressing their unique challenges and objectives through four key areas.

The result

By applying the operational excellence model to the client's existing outsourced outbound sales team, within four weeks, they achieved:

These impressive outcomes demonstrate the power of Probe CX's operational excellence model in transforming existing outsourced teams into high-performing sales powerhouses.